StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

: The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011) - Case Study Example

Cite this document
Summary
Being the market leader in mobile technology, Nokia knows how to lead from the front. Since the alliance is made out to work primarily in the mobile market, Nokia’s experience will be crucial. Microsoft helps with the…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Case Study: The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)
Read Text Preview

Extract of sample ": The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)"

Case Study: Nokia-Microsoft Alliance Case Study: Nokia-Microsoft Alliance SWOT analysis of the Nokia-Microsoft alliance: Strength: The alliance brings Nokia into perspective. Being the market leader in mobile technology, Nokia knows how to lead from the front. Since the alliance is made out to work primarily in the mobile market, Nokia’s experience will be crucial. Microsoft helps with the operational aspect. The operating system which was dysfunctional in Nokia handsets will be revived by Microsoft like in Lumia which can be a major crowd puller.

Weaknesses: Both the partners come from very diverse backgrounds. Although they have a lot to offer, their interests in the outcome and products can cause management clashes. The gap and overlapping of knowledge can create turmoil for the alliance. Nokia wishing to revive its prominence, while Microsoft wishing to make a mark on the mobile industry can cause conflicting interests to develop in the manufacture and delivering of products.Opportunities: The alliance gives both companies a chance to branch out and grow and explore new areas of expertise and share knowledge.

While Microsoft enhances its mobile technology knowledge, Nokia gets a chance to view the expertise of Microsoft’s operating systems. Both companies grow out their portfolio.Threats: The mobile technology worldwide is changing drastically and quickly. Consumer demand is also varying with the changing technology. The alliance faces a challenge of the market which is continuously evolving. Consumer apprehension can affect the product and hence the alliance adversely. Consumers apprehending the operating system’s effectiveness in a mobile with the trial and error period will affect the alliance if the alliance cannot deliver a product that surpasses all expectations. 2. Nokia maintains a competitive advantage in the Asian and Latin American markets where its operations are established and clientele is steady.

Nokia has introduced lines which have been adaptable to the market and also has had a first-mover advantage to these markets. Microsoft on the other hand has been the global leader of Windows OS which it wanted to release in mobile technology. Microsoft’s software advantage in Asian and American markets gives it an edge when it introduces the same in mobile form.3. Nokia’s product line has withered with little or no variation in its mobile sets. The company stands strong making a turnover or $55 billion.

On the other hand Microsoft has a turnover of $69 billion and has been able to invest in the alliance a sizable investment. The product line of Windows has increased as ever with Microsoft offering newer operating systems for home and office use.4. The alliance between two companies that have a global imprint in different areas of expertise has led to an increased output expectation and more consumer market. Nokia and Microsoft both have sizable and credible following of loyal customers who can be users of both technologies.

The idea of using a Nokia-Microsoft handset will appeal to all those global masses who have used both technologies and prefer the loyalty to the newer android.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study: The Nokia-Microsoft Alliance in the Global Smartphone Study”, n.d.)
Retrieved from https://studentshare.org/business/1652745-case-study-the-nokia-microsoft-alliance-in-the-global-smartphone-industry-circa-2011
(Case Study: The Nokia-Microsoft Alliance in the Global Smartphone Study)
https://studentshare.org/business/1652745-case-study-the-nokia-microsoft-alliance-in-the-global-smartphone-industry-circa-2011.
“Case Study: The Nokia-Microsoft Alliance in the Global Smartphone Study”, n.d. https://studentshare.org/business/1652745-case-study-the-nokia-microsoft-alliance-in-the-global-smartphone-industry-circa-2011.
  • Cited: 1 times

CHECK THESE SAMPLES OF Case Study: The Nokia-Microsoft Alliance in the Global Smartphone Industry (circa 2011)

Microsofts Success as the Most Dominant Software Company

IT industry's explosive growth, thousands of .... A finding in the late 1990s was that even if attrition rates or voluntary resignations were half those of industry levels, at the higher positions, resignations were closer to industry rates.... Microsoft's success as the most dominant software company has been attributed both by company founders and outsiders to the extraordinary talent and drive of its employees....
6 Pages (1500 words) Case Study

Nokia Company from 2003-2008

The case study "Nokia Company from 2003-2008" states that The company's aim is to provide high-quality and innovative products and services that help the people to connect.... A majority of its products are sold through network operators, distributors, and its branded stores.... nbsp;… The paper shows that These stores are owned and managed by the retail partners of the company....
4 Pages (1000 words) Case Study

Apple, Samsung, Nokia and Blackberry Smartphones Comparison

It can be said that the global smartphone market is currently dominated by two of the largest and most popular mobile manufacturers namely Apple Inc.... and Samsung Electronics while talking in terms of revenue generation, sales and share of the markets in the global arena.... nbsp;… The second most popular smartphone brand in the UAE region is the I-phone belonging to Apple.... The I-phone of Apple comprises of around 31 per cent of the entire smartphone market....
10 Pages (2500 words) Case Study

Marketing Trends in the Mobile Phone Industry

The present case study "Marketing Trends in the Mobile Phone industry" dwells on the idea that the best business strategies are developing an efficient marketing policy that can help business organizations to achieve growth in their areas of operation.... However, during the later years of 2000, the dominance of Nokia in the mobile phone industry began to diminish.... This is because of the introduction of smartphone products from companies such as Apples, Samsung and Google were able to take the company's market share....
6 Pages (1500 words) Case Study

Apple, Microsoft and Google & Management Information Systems

This research discussion declares that Apple, Microsoft, and Google are the leading companies in the internet industry.... As the competition in the industry heightens, so do they continue to advance their aggressive marketing as the case analysis below portrays.... Mobile computing is the future of the industry.... The use of portable devises if the future of the industry as users continue to demand both convenience and mobility....
4 Pages (1000 words) Case Study

Marketing Planning-Nokia

hellip; Nokia, known worldwide for its phones, and for its dominance of the smartphone market worldwide for many years, actually operates as a going concern with three different business lines or groups.... While the basic phones business of Devices and Services is still good, and while Nokia still has wide traction worldwide and especially in key areas around the world such as China, India, and Asia, its smartphone business has largely fallen off a cliff in terms of market share, beaten in the market by the revolutionary introduction of touch screen phones by Apple, in the iPhone, with Android by Google and by the army of Android players top-billed by Samsung....
10 Pages (2500 words) Case Study

Business-Level and Corporate-Level Strategies: Nokia

Nokia also stands out for the equally dramatic collapse of its business, from being the most dominant player in the mobile phone business, to a player whose debt had been reduced to junk, with dwindling and increasingly marginal shares of the total smartphone market, the collapse of its market capitalization and revenues, and its precarious cash and overall financial position....
7 Pages (1750 words) Case Study

Successful Products and Strategies of Apple Company

hellip; Apple became the front runner in customer appeal as people waited in line overnight to buy the new phone because of the differentiation that the company introduced in the mobile phone industry.... Unlike any other mobile phone or smartphone at that time, but like some of the other Apple products were already popular.... Apple has also successfully engineered products such as tablets, smartphone into a uniquely beautiful, efficient, and user-friendly way that have made its products marketable and lovable by users....
7 Pages (1750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us