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Value Creation and Customer Service - Essay Example

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The author of the paper "Value Creation and Customer Service" tells about his experience of poor customer service in a fast-food restaurant. After ordering a bag of chips, the attendant provided a cold bag of chips. And the attendant declined to take back the chips or refund me. …
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Value Creation and Customer Service
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Extract of sample "Value Creation and Customer Service"

            Evenson (2011) is of the assumption that good customer service is a great determinant of a business's success. The author further asserts that good customer service creates an attractive business image in the market (Evenson, 2011). Customer preference is influenced by the human nature requirement for positive interaction. Organizations that spend heavily on creating an effective customer service strategy tend to succeed more than businesses that ignore the factor. In an argument by Evenson (2011) investing in the creation of an exceptional customer service system improves the market position of an organization. This is based on that good customer service also acts as a marketing strategy.

            From the arguments presented, it is an accurate assumption that good customer service is a basic business operational requirement. Businesses risk losing market relevance and preference if they ignore the significance and role of good customer service.

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