StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Philadelphia Phillies - Case Study Example

Cite this document
Summary
How does marketing the “quality” dimension of the Philadelphia Phillies differ from marketing a consumer product such as a breakfast cereal or a cake mix? This question asks you to consider the unique aspects of marketing a service versus a tangible product in the…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Marketing Case Philadelphia Phillies
Read Text Preview

Extract of sample "Marketing Philadelphia Phillies"

Download file to see previous pages

ntangible products involve an on-going relationship between the organization and its individual customers that begins before and continues after the sale (chap.1). However, marketing a service needs to have a more intensified and careful relationship with the customer than marketing a product, because with the former, you come in contact with your clients and your customers. In short, when marketing a product, customers would just be concerned about the performance of the product and not with who manufacture them, but with service, customers should have to like the seller or the company (www.

businessknowledgesource.com). In terms of segmentation, marketing a product would be much easier than marketing a service such as the Philadelphia Phillies. The aggregating of prospective buyers to market a product would result to different products variants, suiting the specific need of its aggregate or market segment (chap.9). So, for a toothpaste example, we expect a variant for the kids with probably sweeter taste and for the adults with more fluoride and a stronger flavour. But after this, you can just leave your product on shelf, without really creating a customized or personalized product.

This is where the difference between marketing a service and a product, lies, as in service the offering should be customized or personalized. For the Philadelphia Phillies for example, people can range from diehard fans, to kids 14 years and below, to those who are 15 years old and above, to senior citizens, young professionals and to corporate and community groups. Since they have different needs, the value that the customer gets from attending a baseball game in the stadium should fulfil their individual needs and wants.

Using the 4 Ps analysis, services will also differ with products, specifically in terms of promotion and sales. Products can be advertised through popular tri-media channels such as television, services such as Philadelphia Phillies are not. Promotion for a

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Case Philadelphia Phillies Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1553299-marketing-case-philadelphia-phillies
(Marketing Case Philadelphia Phillies Study Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1553299-marketing-case-philadelphia-phillies.
“Marketing Case Philadelphia Phillies Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1553299-marketing-case-philadelphia-phillies.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Case Philadelphia Phillies

Analysis of Policy of Tourism

This study focuses on sustainable tourism.... In tourism, the main assets are the cultural peculiarities and environmental glories.... The study analyses support, protect and enhance the environmental assets (natural and cultural) on which so much tourism depends.... hellip;  The attraction lies in them and naturally preserving them becomes very important....
8 Pages (2000 words) Case Study

Three Year Marketing Plan for Defra Robes

This three year plan for the marketing of the products of this company has been designed by the chief executive officer and also the founder in order to be able to secure more finances for uplifting the company and to pass information about the company's current status and future direction tom its employees.... Ashira has a degree in fashion and Design from as reputable university; he has also worked in a designer firm for two years where at a time which he did his post graduate diploma in marketing....
9 Pages (2250 words) Case Study

Philips Maps Out a New Direction

Philips Maps Out a New DirectionPhilips: A Need for Change:The case presents a strategy undertaken by Philips CEO Gerard Kleisterlee to reorganize and refocus the operations and business units of the company.... As is mentioned in the case, Philips faces problems when it comes to brand recognition, as Philips products are marketed in North America under a variety of names.... (A&AS, 2002)Focused marketing strategies which build a specific brand image for the company should be embarked upon....
2 Pages (500 words) Case Study

Marketing of Dillon Control Ltd

This will reduce the risks of leaving Canada for US or settling too quickly in US in which case both chances may lead to loses and even bankruptcy of the company.... In the research, there also lacked information about the competitors in the business or what their marketing tactics and strategies might be and this was really important information....
2 Pages (500 words) Case Study

Tesco Supermarket

Tesco has vision and mission in which clear direction, high-quality assets, and opportunities for future growth have been provided in the vision statement whereas customer services, price, and value, brand and marketing are some of the important elements in its mission statement....
8 Pages (2000 words) Case Study

Problems that NASA Encountered during Its Decision-Making Process

government formed the National Aeronautics Space Administration (NASA) in 1958 as a response to Soviet Union's launch of Sputnik.... The initial rationale for the establishment of NASA was to offer civilian exploration services, but the program was later dominated by the… Eventually, the government started using NASA to establish its dominance over the Soviet Union in the field of space exploration....
5 Pages (1250 words) Case Study

Marketing of Communications and Networking Company

This paper is discussing of a market case for a company that deals with communications and networking.... In our case, we shall consider the response of SM.... Keith Nyamekecho who is the example in our case study.... This company wishes to purchase more computers from a computer supplying company....
2 Pages (500 words) Case Study

Strategic Management of Philips NV

The case of Philips NV stands as a burning example of what an organisation's apathy in implementing change in accordance with the environment can do to erode its very existence.... This case can be used to study the implication of various factors that are responsible for the decline of an enterprise....
11 Pages (2750 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us