Facebook Marketing Campaigns of Ford and FIAT - Essay Example

Summary

As the paper "Facebook Marketing Campaigns of Ford and FIAT" outlines, the Automotive News website contains some information about FIAT’s Facebook marketing campaigns in America. It also has some details about how Ford uses Facebook marketing campaigns in America to increase its sales. …

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER94.1% of users find it useful

Facebook Marketing Campaigns of Ford and FIAT

Read Text Preview

Subject: Miscellaneous
Type: Essay
Level: Masters
Pages: 1 (250 words)
Downloads: 2
Author: baileysenger

Extract of sample "Facebook Marketing Campaigns of Ford and FIAT"

Because FIAT is trying to break into the American automobile market, we must compare its Facebook marketing campaigns with popular American automobile manufacturers such as:

Ford
Chrysler

Preparation for the Study

To compare Facebook pages, the pages of Ford and Chrysler were found to be compared with the American Facebook page of FIAT. Because Ford and Chrysler are already American companies, they do not have specific American Facebook pages. Rather, they just have a general Facebook page of the company, with other regions of the world given their own Ford or Chrysler Facebook pages. Also, an article was found on the Automotive News website (“Cliques through clicks: How brands use Facebook”). This article details the Facebook marketing campaigns of Ford and FIAT respectively.

Description of the Study

First of all, the number of likes on a Facebook page can show how popular a certain brand is. For the FIAT USA Facebook page, the total number of likes is over half a million. But, compared to Ford, this is a small number. The Ford Motor Company Facebook page has more than 1.5 million likes. This is to be expected, however, because Ford is a long-established American company. For Chrysler though, the total number of likes was only 300,000. This tends to suggest that Chrysler was late to enter into Facebook marketing and that is why the number of likes is so low. All of these Facebook pages contain posts of new and upcoming models that are to be released into the American market. FIAT should focus on increasing its exposure on Facebook by getting more than one million likes. Facebook will continue to be a successful marketing tool for automobile companies, especially among young, male Facebook users.

The Automotive news article states that Ford spends 25% of its marketing budget on social media such as Facebook. This is because Ford recognizes the true value that Facebook has in promoting new automobiles. One positive for FIAT is that it is giving away 10 new Fiat 500s for any of its Facebook users who have liked the Facebook page. Only those Facebook users who had a correct six-digit code could have a chance to win one, but this marketing initiative did encourage Facebook users to like the Facebook page and then check to see if they had won.

Cite this document

APA
MLA
CHICAGO

(“Research Methods Essay Example | Topics and Well Written Essays - 500 words - 6”, n.d.)
Research Methods Essay Example | Topics and Well Written Essays - 500 words - 6. Retrieved from https://studentshare.org/miscellaneous/1598825-research-methods

(Research Methods Essay Example | Topics and Well Written Essays - 500 Words - 6)
Research Methods Essay Example | Topics and Well Written Essays - 500 Words - 6. https://studentshare.org/miscellaneous/1598825-research-methods.

“Research Methods Essay Example | Topics and Well Written Essays - 500 Words - 6”, n.d. https://studentshare.org/miscellaneous/1598825-research-methods.

Cited: 0 times

CHECK THESE SAMPLES OF Facebook Marketing Campaigns of Ford and FIAT

The Impact of Cause-Related Marketing on Consumer Choices

Sample Cause-Related marketing campaigns 12 RadioShack 12 American Express 13 7.... Sample Cause-Related marketing campaigns RadioShack In 2009, RadioShack Corporation in the US partnered with Livestrong, a charity established in 1997 by Lance Armstrong to support more than 28 million cancer patients globally.... “The Role of Brand/Cause Fit in the Effectiveness of Cause-Related marketing campaigns.... Studies reported in the literature therefore support the perception that CRM campaigns can positively influence consumer choices in terms of the decision to purchase a product....

13 Pages (3250 words) Research Paper

The Role of Promotion In Marketing

One consumer expressed his favorable opinion of ford's advertising by applauding their focused message, appealing to not only interested buyers but also to current customers and the many ads on television and direct-mail campaigns.... The public opinion of ford Motor Co.... The Role of Promotion in Marketing Both ford Motor Company and Lexus are automobile manufacturers and the promotional strategies they use are similar because their target markets are similar....

3 Pages (750 words) Essay

Fords social media marketing

“ford and Twitter Talk Keys to Marketing to Millennials.... Throughout this research, this paper hopes to discuss the risks of ford's social media marketing method and identify specific points of development.... For instance, Scott Monty, one of ford's senior executives, highlights the productivity of its Facebook ads such as paid advertising and integrated content while emphasising the profitability of extending Ford's ads to allow more customer interaction (Buss paras....

6 Pages (1500 words) Essay

Guerrilla Marketing An alternative to classical marketing instruments

ince it is completely unclear whether or not guerrilla marketing has the potential to bring better results than more costly and complicated marketing campaigns, it is important to identify different methods in which guerrilla marketing can and should be used to bring better results in consumer sales.... Other promotional tools which fit the classical category include public relations press releases, personal in-store selling, or even the development of a rather complicated positioning strategy which involves an inclusive The difficulty with these traditional tools for marketing lies in areas of cost, as these are often expensive campaigns which require the efforts of internal and external expertise in order to make these campaigns bring a positive return on investment....

15 Pages (3750 words) Essay

How the technology affects our life

The original purpose of facebook was for friends to exchange messages, as well as join groups in which they has common interests, which are organized by places of work or college.... his network has revolutionized the way people interact online, making access to any of the facebook users easily available to those who wish to interact with them.... facebook has become a useful tool through which people not only interact, but also conduct business....

5 Pages (1250 words) Essay

Facebook and Other Social Network Sites - History and Benefits

facebook marketing: An Hour a Day.... The paper 'facebook and Other Social Network Sites - History and Benefits' is an inspiring example of a media essay.... facebook Social networking sites are a kind of practical community whose popularity has developed enormously during the last few years.... This paper delves into facebook, a popular social network that has taken the 19th century generation by storm.... facebook profiles are made up of a collection of small, java-based programs that one can add, and just like Mac, some of them link seamlessly to iPhoto, iTunes, and iCal....

9 Pages (2250 words) Essay

Understanding the Scope of Marketing Communications

This memo discusses branding, brands, and the myriad ways branding can be utilized in marketing campaigns, with the aim of strengthening businesses and products.... Branding supports marketing campaigns by conveying a differentiated identity, that helps an offering stand out from the others.... Memo to New Marketing Executive: Branding Concept, Uses of Branding For Business or Product Strengthening in campaigns 8 ... Memo to New Marketing Executive: Branding Concept, Uses of Branding For Business or Product Strengthening in campaigns ...

10 Pages (2500 words) Essay

Digital Marketing: Jawbone Digital Marketing Strategy Proposal

?Facebook marketing: Leveraging Facebooks features for your marketing campaigns / Brian Carter, Justin Levy.... ?The best digital marketing campaigns in the world: Mastering the art of customer engagement.... ?facebook marketing: An hour a day.... The use of online campaigns and social networks like its rivals, will bring about a competitive run for their money. ... nline campaigns ... nline campaigns like formation of a social network is the best Jawbone Company can employ....

10 Pages (2500 words) Coursework